Social media is constantly changing, and to survive in the online world, you have to be willing to pivot your business strategy. Sometimes this means getting outside of your comfort zone to try new social media trends. These trends can be exhausting to keep up with but are pivotal to ensuring you are staying relevant to your online audience. Refusing to adapt can be detrimental to your brand awareness and sales.
Digital creators, AKA "influencers", are the perfect people to partner with to help your business' online game. Here are the top 5 reasons you should consider collaborating with an influencer.
1. Cost-effective Marketing
Traditional advertising methods can be extremely costly and eat into your business' profit. While it is proper etiquette to compensate an influencer for their time and effort, usually, they can be flexible with their payments. Depending on the influencer, some may be willing to trade goods and services rather than monetary payment; therefore, influencers can be more cost-effective than hiring an expensive agency or buying tv or print ads.
It is important to note that the more followers the influencer have, the more likely they are to have a higher rate. While this may seem greedy, you must remember this can be someone's full-time job, and they should be compensated for the benefits they will bring to your business. Don't let this deter you, though! Influencers come in all follower sizes; sometimes, "micro-influencers" with smaller followings (usually 1,000-10,000 followers) can be just as effective, if not more successful, than a famous influencer. You will be competing with fewer brands at a cheaper rate.
2. Reach a Targeted Audience
A huge benefit to collaborating with an influencer is the ability to reach a highly targeted audience. Influencers have built up a following of people interested in their niche. When you look at the influencer's content, you can get a pretty good idea of their followers. For example, if the influencer is a male teen who posts about working out at the gym or going to sports games, he likely has followers that are also male athletes. Suppose you're a sneaker company looking to sell to this demographic. His followers are your target audience! By partnering with an influencer in your industry, you can tap into their audience and expose your brand to potential customers who are already interested in what you offer.
Tip: Ask the influencer for their demographic statistics. Most social media platforms provide general follower information (gender, age, city, etc.) to account holders. These analytics can help you decide if their followers are your ideal target market.
3. Create Engaging and Relevant Content
Influencers are constantly keeping up with trends that appeal to their followers. When you collaborate with an influencer, you are receiving fresh and relevant content that will engage your target market. By partnering with an influencer, you can tap into their expertise to create content that showcases your brand in a unique and compelling way. This can help increase engagement with your brand and build a community of loyal followers who are interested in what you have to offer.
4. Build Credibility
Digital creators have built trust with their followers by proving they are experts in their niche. Leveraging an influencer's expertise can help your business establish trust with online audiences. Business' who partner with influencers who have similar values can help reinforce the messaging around your brand that you want to convey to the public. This can be especially beneficial if you want to raise awareness for philanthropic or humanitarian efforts your business supports.
5. Increase Brand Awareness
Not only can you reach a target market by working with an influencer, but you can also help broaden the brand awareness of your business. Your product or service will be highlighted to people who may not have never heard of your business. When an influencer promotes what you offer, you could grow your profile's following on social media. Followers should be viewed as potential customers who want what you're offering. Influencers can help your brand be exposed to new consumers.
Overall, working with an influencer can be a great way to take your marketing to the next level. Digital creators can craft exclusive content that appeals to current and potential customers. Their personal touches can set apart you from your competitors and yield high benefits for your business.
Interested in partnering together? Shoot me a message at firstname.lastname@example.org. I'm always happy to discuss potential collaborations that are mutually beneficial. Click here to view past brands I've partnered with.